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Analytics

Analytics

Analytics is reported at two scopes from the same data: the Analytics tab on the blueprint itself, and Dashboard → Analytics, across everything you can see in the current workspace.

Who can see it

Analytics is owner data, and access is narrower than for the tabs beside it: the author, anyone who can edit the blueprint (team and org managers, plus explicit ACL-edit), or a moderator. A reader who can open the blueprint cannot open its analytics.

It is a premium feature, and the plan that counts is the author's, not yours. On an org-owned blueprint the author is still the creator, so a team manager on a paid plan can find analytics unavailable because the person who wrote it is not.

What is counted

ViewsAll-time and over the selected window
Unique visitorsDistinct sessions, not identified people
Views over timeThe trend across the selected window
Referrer domainsWhere off-platform traffic arrived from
Agent trafficCrawlers and AI agents, separated from humans
EngagementIncluding the helpful / not-helpful tally

Counts only. No reader is identified: the session is hashed, and nothing in the panel resolves to a person.

Traffic sources

On-platform arrivals are attributed to the surface that produced them, in the platform's own vocabulary:

SourceReader arrived from
Direct linkA URL someone gave them
ExploreBrowsing Explore
Explore (featured pin)A featured position in Explore
For-you feedThe personalised feed
Fresh feedThe recency feed
FollowingFollowing you or your organisation
Tag pageA tag they were browsing
Author profileYour profile page
BookmarksTheir own bookmarks
CommentsA comment thread
Resume readingPicking a blueprint back up
Direct / otherEverything unattributable

The breakdown shows whether a blueprint is found because people go looking for it, or only because you sent them the link.

Embeds

Views through an embed are counted and attributed to the embedding page.

Anonymous readers on the embed surface leave nothing on their device: no cookie is written there. Counts are aggregate rather than per-person, and no setting changes that.